Meet Lamborghini Urus, the Ultraluxe SUV of Your Dreams

Meet Lamborghini Urus, the Ultraluxe SUV of Your Dreams

There’s a certain segment of guys that will bemoan the Urus, Lamborghini’s ultraluxe SUV. For a brand known for supercharged testosterone, isn’t the idea of a four-seat, all-wheel-drive family hauler a bit too practical—what happened to the company set to out-alpha them all?

In truth, this is Lamborghini’s second swing at an SUV, after the brutish LM002 (1986–1993). That machine was outfitted with a V12 engine, from the scissor-doored Countach you taped to the bedroom wall, and was, perhaps, ahead of its time. But the Urus is most definitely of ours: It enters a burgeoning market with competition from Rolls-Royce, Bentley, and, in a few years, Ferrari. The Lambo also exhibits the de rigueur quality of our automotive moment: a platform shared with Volkswagen Group brand brethren like the Porsche Cayenne and Audi Q8.

That said, the Urus is its own animal, … Read the rest