The recent climbing season at Mount Everest has been in the headlines for all the wrong reasons, with dangerously long lines, overcrowding, and trash dominating the conversation. The peak is one of the seven natural wonders of the world—and with it in such dire conditions, the Swiss brand Bally decided to step in. They launched the “Peak Outlook” initiative to help revitalize Everest, in addition to keeping other environments safe and clean for the future.
In Spring 2019, Bally sponsored a clean-up mission on Mount Everest. The company didn’t just stick to the usual areas where cleanups occur either. Instead of just focusing on the area between base camp and Camp II at 6,400 meters, Bally also collected waste from the so-called “Death Zone” on Everest that’s over 8,000 meters up.
“The mountain lifestyle is not only core … Read the rest